TV5 Trade Launch - Revolutionizing Philippine Television for the "Bagong Pinoy"

March 25, 2010 (Thursdayday) - marked the celebration and relaunch of the now considered "chain breaker" and a new key player to break the Philippine television industry's duopoly, TV5 (formerly ABC 5) the TV5 Trade Launch at World Trade Center. Luckily yours truly was able to witness this monumental relaunch and breakthrough in the Philippine television scene and where it all starts...

TV5 Trade Launch at World Trade Center Philippines


The TV 5 Trade Launch event is the second major television related event that I have attended, and the second time I have entered the majestic World Trade Center in Metro Manila. I left DasmariƱas City (Cavite) at around 4:00 in the afternoon and arrived at around 5:20 in the afternoon which was once again so early. On how it looked that time I could feel that it was going to be a BIG which was later confirmed as local celebrities started appearing group after group to celebrate TV 6's momentous relaunch. I managed to took some snapshots around before the actual event even start...

TV5 Trade Launch at World Trade Center Philippines


TV5 Trade Launch at World Trade Center Philippines


Well sadly my two year-old camera is a bit busted (probably from all the beating it experienced in the past, whut?!?) so I wasn't able to capture much of the event but I still managed and found a way to get some.

TV5 Trade Launch at World Trade Center Philippines


I took the chance to take a photo together with one of the TV5's news anchor, Jove Francisco.

We were first entertained by some interesting production numbers as everyone waits for the main event. Eventually the show started at around 8:30 in the in the evening with Paolo Bediones and Ryan Agoncillo hosting the TV5 Trade Launch. TV5's new shows have been improved and targeted for the new generation Filipino television viewers or the "Bagong Pinoy". Tired of the the same repetitive and boring television program block? Then switch to TV5 as they will break away from the boring television norms, something which is to be blamed with the duopoly of the two Philippine Television Corporations.

The hosts introduced a Sponge Bob mascot to introduce the TV5 Kids block which features famous Nickelodeon shows and Japanese Animations. Animega (TV5's afternoon to primetime block) has already featured great series and which will feature more animated series which are specially targeted to the Bagong Pinoy anime enthusiasts. Some of the anime shows which will run on TV5's Animega are Clannad and Inuyasha, which will join the already running anime series Tora Dora, Haruhi Suzumiya, Full Metal Alchemist: Brotherhood. The biggest news tis that TV5 will be the new home of the classic and popular kid's show Batibot.

Juicy's Alex Gonzaga and IC Mendoza, together with Amy Perez of Face to Face introduced the new afternoon block offered by the new and improved TV5.

Cookie Chua, Jet Pangan and Luke Mijares serenaded the audience with themes songs from the Korean series which will be broadcasted locally (dubbed) at TV5's Gusto Ko Noon. My Wife is a Superwoman, Smile Honey, First Wives Club and High Kick are some of these Korean imports which will are included at the Gusto Ko Noon block.

TV5 Trade Launch at World Trade Center Philippines


The TV5 news and public affairs also has new faces and new competitive new block now that Erwin Tulfo, Sheryl Cosim, and Luchi Cruz Valdez joins the original TV5 news team of Martin Andanar, Jove Francisco, Amelyn Veloso, and Cheri Mercado. Paolo Bediones also joins them with U.S.I. or Under Special Investigation which features interviews and various challenges to some of Philippine's public and prominent figures. Maverick and Ariel comes back to TV5 with their Totoo TV, Chris Tiu with Ako Mismo, Sapul, a new morning show for TV5, and Lupet the Discovery Series are some of the promising new shows which will compete with the big guns of news and public affairs on Philippine Television.

The three Princes of TV5: Oyo Boy Sotto, JC de Vera, and John Pratts.

TV5 Trade Launch at World Trade Center Philippines


Tuesday Vargas went out of the stage just when everyone thought that The Diamond Star will be the one coming out. Well, the great thing about it is that Tuesday gave a very entertaining performance and introduction to Ms. Maricel Soriano. She gave a great Tribute for she herself being a big Maricel Soriano fan.

TV5 Trade Launch at World Trade Center Philippines


Ms. Maricel Soriano finally arrived at the stage to promote her drama special in Bigtime Primetime's 5 Star Specials.

TV5 Trade Launch at World Trade Center Philippines


A Toyota Vios was given to a lucky audience who guessed the right amount of the car together with all of the miscellaneous objects placed inside the car. If I am not mistaking the overall amount was P1, 050 000.00. Sadly I came three hundred thousand short on my guess but maybe not my time (to have a car) yet.

TV5's Weekend Winners were next where performances from Lucy Torres together with her fellow hosts and celebrities of their new Sunday variety show P.O.5.

Ruffa Gutierez together with Dolly Carvajal and Cristy Fermin were on stage to promote Tv5's new showbiz program Paparazzi. When showbiz intrigues hosts are on stage then expect some bad blood, rumor starting and other controversial one liners.

TV5 Trade Launch at World Trade Center Philippines


The biggest surprise fro the night (and the most entertaining one) is when you see the three kings of Philippine comedy in one network. Vic Sotto, Joey de Leon and the Dolphy delivered a classic but still entertaining "Wala ka sa lolo ko" and "filipino to English translation" skit on stage. I found my self still laughing at their punchlines which could either mean I am so retro/corny or they still haven't lost their touch.

TV5 Trade Launch at World Trade Center Philippines


Pidol's Wonderland is the new Bigtime Primetime comedy sitcom of Dolphy on TV5, Joey de Leon will then have the House of Not comedy game show (if my guess is right) together with Wow Mali, and Vic Sotto still is on Who Wants To Be A Millionnaire.

TV5 Trade Launch at World Trade Center Philippines


After that Paolo Bediones and Ryan Agoncillo unveiled TV5's New Station ID "Para Sa'yo Kapatid". Watch this TV5 Trade Launch "Para sa'yo KAPATID" new TV5 New Station ID courtesy of The Blocker Online:



I have always wished that Philippine television companies could be more open to the public and gives more variety of shows. T.E.N. The Evening News was the first news program on TV5 who actually listened and shared the sentiments and views of the Filipinos through their online channels like Facebook. And now, TV5 will break the same old repetitive prtogramming block and duopoly of GMA and ABS CBN. There is a new player in town, TV5 with their mission to bring entertainment, news and education to the Bagong Pinoy.
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