My iBlog 6 Day 1 Business Day Attendance

Last April 16, 2010 I experienced my first ever Philippine Blogging Summit (popularly known as iBlog) held at Malcolm Theater at the University of the Philippines Diliman. iBlog is an annual event for bloggers to understand and learn more about the multi-faceted world of blogging. Here is my iBlog 6 Day 1 coverage which focus on topics such as business, advertising and promotion.

iblog 6 day 1 coverage by chris a

iBlog 6, though on its six year was my very first iBlog event so I was really excited for it. The feeling that I will learn and grow more as a Filipino blogger through iBlog got me really excited. I left Dasmariñas City at around 7:30 in the morning which took me one and a half hours of travel time, thank goodness that I was not late.

Sa familiar faces like Flowell and Miss Janette who were busy setting up the stage for the actual program. Most of the attendees where people from PR companies, blogtrepreneurs, and other business-related organizations for iBlog 6 Day 1 was targeted for businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services. This was the schedule for day 1 on the 6th Philippine Blogging Summit:

iblog 6 day 1 coverage by chris a

Miss Janette Toral on the stage lead the first talk regarding blogging for business. An introduction and analysis of the factors that helps business through blogging.

Day 1 (April 16, 2010)

9:00 – 9:15 Opening Ceremonies (National Anthem, Welcome Remarks by JJ Disini)
9:15 – 9:35 Blogging for Business: Tapping Bloggers to Generate Buzz (Janette Toral)
9:50 to 10:10 Advertising in Blogs (Abe Olandres)

10:25 – 10:50 BREAK

10:50 – 11:10 SPONSOR talk (Ivy Jean Vibar)
11:25 – 11:45 SEO & Blogging to Promote Your Business (Francis Gary Viray)

12:00 – 1:30 LUNCH / NETWORKING

1:30 – 1:50 Measuring Blog Buzz (Carlo Ople)
2:05 – 2:25 Legal Concerns in Blogging for Business (Emerson Bañez)

2:40 – 3:00 BREAK

3:00 – 3:20 Blogger and Advertiser: What is the Win-Win Relationship? (Diana Paterno)
3:35 – 3:50 Online Attraction Marketing (Manuel Viloria)


The speakers could only accommodate an hour or so of explaining their individual topics but that didn't get n the way of sending out the message to the audience.

iblog 6 day 1 coverage by chris a

Abe Olandes, author of Yugatech discussed his experience and knowledge on advertising in blogging. Building that reputation to be recoognized by advertisers, placement patterns of advertisements on a blog, pricing for advertisers, and many more were the topics discussed by the author of the highly acclaimed Yugatech author. Being a recognized name on the Filipino Blogosphere not just by bloggers but mainstream companies as well, Abe Olandes was the right man to enlighten the audience with the in and outs of advertising through blogs.

iblog 6 day 1 coverage by chris a

The question and answer segment after each talk gave opportunities to some of the audience to learn more about the topic through a series of relevant questions. Mike Abundo spearheaded the series of questions right after each speaker was over with their topics. His questions are more likely to challenge the expertise of the speaker which in turn could either make the speaker shine as a reliable speaker or the opposite.

iblog 6 day 1 coverage by chris a the philippine online chronicles

iblog 6 day 1 coverage by chris a the philippine online chronicles

The Philippine Online Chronicles or the POC, a partner of iBlog 6 featured the new evolution of reliable news and blogging through the site. A mash up of traditional and new media, the POC is your source of quality Philippines news and relative discussions online.

iblog 6 day 1 coverage by chris a

In between breaks, bloggers and other media organizations got to the chance to socialize. I later joined Don, Rina, Alvin, and Fritz, fellow bloggers which made learning more interesting. It was also my first time meeting up with the jolly Dani and Ian.

iblog 6 day 1 coverage by chris a

Targeted more on the PR companies utilizing the power of blogging groups is another interesting topic for the day which made me wished that the PR agencies which I knew of (who have invited us in the past) were present to realize a perfect set up, a win-win relationship with bloggers. Didi Paterno discussed this topic which was also tackled in Carlo Ople's discussion on measuring blog buzz.

Though not really targeted for the first time bloggers, I appreciated and learned from the first day of iBlog 6. iBlog 6 Day 1 topics and discussions inspired me to become a better blogger by utilizing a blog's hidden potential of promoting one's name or business, which in return will yield new and better opportunities for bloggers, businesses and entrepreneurs.
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