What is AlDub and Why has ALDUB Trended on Twitter this 2015?

You just logged in on Twitter and saw a curious hashtag that has gained over more than 10 million tweets which included the keyword ALDUB and you might start to wonder What is AlDub and Why has ALDUB Trended on Twitter this 2015? People outside of its influence, today we'll answer that for you.


ALDUB is a combination of two names mainly AL and DUB. AL stands for Alden as in the Filipino celebrity (actor, singer, host) who goes by the screen name Alden Richards with a real name of Richard Reyes Faulkerson, Jr.. Meanwhile, DUB stands for Yaya Dub (directly translates to "Nanny Dub") a fictional character and persona created exclusively for a comedy-charitable segment called "Juan for All, All for Juan" on the Philippines longest running noontime show, Eat Bulaga!. Yaya Dub is played by an new rising television and online celebrity named Maine Mendoza with a real name of Nicomaine Dei Capili Mendoza.

Reasons Why has ALDUB Trended on Twitter this 2015

Maine Mendoza's Success in Her Dubsmash Video Series

Before becoming popular as Yaya Dub, Maine Mendoza first became popular with another technological fad called "Dubsmash". Dubsmash is an app in which people siyncs their lips and performance on a list of short audio files taken from movies, television, and music. Maine Mendoza's duubsmash video that she can now be deemed "Queen of DubSmashing in the Philippines". One can observe that Maine Mendoza is a naturally charming Filipina; a Filipina who is bold in making a fool of herself by making ridiculous faces. This is really nothing new (really) as this has been a formula of success of many comedians (in her case comedienne) and popular Youtubers. Her pretty face plus her boldness is what made her famous in dubsmashing and online. It was only then a matter of time before one of the two major rival Philippine television networks (ABS-CBN) grab a hold of her. In this case, GMA Network's Eat Bulaga won her over.



Maine Mendoza's doing a dubsmash of Kris Aquino in her official Youtube channel

The Power of Millennials and Social Network

Anything trends in social media as long as people interested in it keeps on talking about it. In ALDUB's case, it is all thanks to most Filipino Millennials (Generation Y) and even those in the older generation (Generation X Filipinos) who have now familiarized themselves with social media being allured by the charm of the on-screen television love team. Similarly, thanks to the "healthy" rivalry between GMA Network's Eat Bulaga! and ABS-CBN's It's Showtime, it seems that most fans have brought the rivalry online. Thus, fans from opposing end are tweeting (and at times hating) about AlDub and Pastillas Girl (It's Showtime's answer and imitation of AlDub). AlDub's phenomenal Philippine television and online success can now be traced on how well the the old and new media has united on this one. Eat Bulaga's creative team or social media team has embraced social media tapping in it's maximum potential... by uploading Eat Bulaga episode of the Kalye-Serye (Street Series) on Youtube and marketing it on various social media channels.



The social media power for Filipino Millenials was observed when the (hashtag) #ALDUBMostAwaitedDate trended on Twitter with more thatn 10 Million Tweets last September 19, 2015, Saturday, PH Time

ALDUB is on Eat Bulaga!

Eat Bulaga is the longest running noontime variety and game show in the Philippines that started from 1972 and still going strong as of the present (2015 as of the posting of this blog). On a relevant note, the noontime show has gained so much popularity that Indonesia has picked it up with Eat Bulaga! having its first overseas franchise with Eat Bulaga! Indonesia. ALDUB being on Eat Bulaga! greatly helped its popularity and in turn helped Eat Bulaga back to become more popular (worldwide) than it currently is. ALDUB has tapped the market of Eat Bulaga! and in returned receiving more viewership and attention. Eat Bulaga has struck gold with the AlDub phenomena.

Most Filipinos Love Rom-Coms

Most Filipinos loves an equal mix of comedy and romance which is probably why the romantic-comedy genre has became so successful and phenomenal in Philippine cinema in terms of box office; and television with viewership and tweets. The ALDUB is an on-screen love team which was developed when Yaya Dub's character was supposedly indifferent towards everyone around her and will just do her "dubsmash" gig only when her character calls for it. Maine broke character when the camera panned to Alden in one episode of All For Juan, Juan For All in and august 2015 episode and from then on, the love team was developed. In reality, AlDub is not that different from any showbiz love team that has become popular in recent memories, the only difference is that it has the power of the entire (GMA) network and its online counterpart to support it and so far it has worked for their favor (financially speaking that is with endorsements and advertisements; the lifeblood of television).

GMA Network and News Coverage of ALDUB

Another factor on why ALDUB has become phenomenally successful in the Philippines which transcended to the "Twitterverse"is how aggressive the network covers the phenomenal Philippine noontime show on-screen love team of AlDub. ALDub is being mentioned and featured in showbiz segment and even by reputable news reporter/anchors even in non-showbz segment in GMA Network's morning news in "Unang Hirit", it's sister company (separate Philippine television network/channel) GMA News TV's noontime news program "Balitanghali", GMA Network's afternoon news program 24 Oras, and the late night news program "Saksi". The success has also spun 2 television advertisement which may now appear in other television networks.



ALDUB 1st Television Commercial in the Philippines - ALDUB's AlDub Ko To Mc Donald's Chicken Ala King TV Commercial



ALDUB 2nd Television Commercial in the Philippines - ALDUB's Talk N' Text TV Commercial
Probably one of the more head-scratching one as the network has seemingly focused all their media machinery in promoting and endorsing the noontime show's on-screen pair. Guess it was expected of any traditional television media and somehow confirms the what the thinking Filipinos perception of the mass media.


The ALDub on-screen love team is here to stay whether Filipinos like it or not. AlDub will still trend just like any video game, television, of movie franchise; if it works, it will be milked until the cow is no longer capable of being milked. There is really no sense in fighting over it amongst fans or no reason in hating it if you are not into it. It is what it is. Not long ago we have a similar fad in the form of Boy Pick-Up where alMOST everyone seems to make pointless pick-up lines and thought that Boy Pick-Up was funny but it eventually died a natural death; this may very well happen to the AlDub just like Guy and Pip, Vilma and Bobot, Angelu and Bobby, Judy anne and Wowie, Leah and Aga, Regine and Ariel, Richard and Dawn, and many on-screen pairs that came before it. Then we'll have a newer generation of on-screen couple replacing AlDub that will bring "kilig" to many Filipino who prefer escapism than facing the harsh realities brought by poverty, government, justice system, war, and politics.

A Look on What Eat Bulaga! Indonesia Is Like

Last time we talked and confirmed that Indonesia officially franchised Eat Bulaga!. Now let's check out what Eat Bulaga! Indonesia is like on its first episode.

Eat Bulaga! Indonesia's version of Pambato ng Videoke ng Bayan



Eat Bulaga! Indonesia's version of Sugod Bahay Gang





INDONESIA PINTAR - Eat Bulaga! Indonesia's version of Pinoy Henyo Segment

Amidst the language barrier, I still find it amusing how Eat Bulaga! Indonesia has managed to duplicate the feel and the look of the original Philippine Eat Bulaga! in their own fun and conservative type of way. For most Filipinos who are not privileged enough to learn the Indonesian dialect, we just have to read the scenes as it is the exact same Eat Bulaga that we grew to loved with for 33 years, only with a different coat. Well it is expected for a franchise anyways. Hopefully Indonesia's localized version and franchise of Eat Bulaga! will soon become a household name that will not only entertain generations of Indonesians but provide public service to its people.

Eat Bulaga! Indonesia: Philippine's Longgest Running Noontime Variety Show Eat Bulaga Got Franchised!

Eat Bulaga! has been providing television entertainment for 3 decades and is tsill counting. Millions of Filipinos grew up with this long-running Philippine noontime variety show since it began airing back in 1979. I've seen almost everything there to see on Eat Bulaga and told myself that nothing will surprise me anymore with this television entertainment show for the mass, until I stumbled on a news about Eat Bulaga! Indonesia.

Eat Bulaga! Indonesia
Official News about the Eat Bulaga! Franchise in Indonesia

Yes, Philippine's undisputed number one noontime variety show got franchised by Surya Citra Televisi a.k.a SCTV Network in Indonesia. Indonesians will now be able to watch Eat Bulaga! Indonesia every Mondays to Saturdays at an afternoon timeslot of 4:00 PM - 5:30 PM starting July 16, 2012 in SCTV. Eat Bulaga! Indonesia will be hosted by Uya Kuya, Aja Farid, Reza No, Ramzi, Narji, Ciripa, Rian Ibram, Rio Indrawan, Steven, Leo Consul, Selena Alexandria, Jenny Tan, Bianca Lizza and Julie Christie. The Indonesian afternoon variety show will also feature its own version of Eat Bulaga's popular segments like Bulagaan (Bolagaan), Juan For All, All For Juan (Satu Untuk Semua, Semua Untuk Satu) and Pinoy Henyo (Indonesia Jenius). "We want this program to be a success like in the Philippines, where it has been running for the past 33 years," said Harsiwi Achmad, Director of Programs and Production at Studio Penta SCTV. "We’re not adapting 100% of the Philippines’ Eat Bulaga but will format in accordance with the state and introduce positive values, ​​environmental campaigns, and sharing with others," said Harsiwi.

News Source: KapanLagi

No thanks to my day job, I am not that updated with a much more live news from Eat Bulaga! that is currently airing on GMA Network. Luckily we have the internet to save me from the hassle. It is not an April Fool's Joke or anything and it has been confirmed by the Eat Bulaga Team themselves. Eat Bulaga! Indonesia is really happening.

Well, Eat Bulaga! didn't get to where it is now (as the longest running undisputed noontime variety show in the Philippines for 33 years) without the support of millions of Filipinos. Eat Bulaga! has endured the test of time, triumphed over its numerous competition, and survived some controversies that its host has gotten themselves into.Eat Bulaga has consistently evolved to the show that it is now. Besides the usual entertainment, Eat Bulaga! has now become a public service program that won the hearts of more Filipinos. The big question is to whether Eat Bulaga! Indonesia will have the same impact as what Eat Bulaga! did here in the Philippines. If all the cards are played right by the television compay and its initial 14 hosts, Indonesians will have something fun, entertaining and good on their television screen every weekdays at 4 PM with Eat Bulaga! Indonesia.

ABS-CBN Pits It's Showtime To GMA Network's Eat Bulaga

Competition is back to noontime shows (again) this February 06, 2012 as ABS-CBN - Kapamilya Network pits the newly reformatted It's Showtime (previously Showtime) with the longest running undisputed noontime show of GMA Network - Kapuso Network's Eat Bulaga. So what does this spell for both well-received noontime programs.

This is not the first time that ABS-CBN (Kapamilya) Network compete with the noontime giant Eat Bulaga. Speaking as someone who followed the transition of the beloved undisputed noontime show (Eat Bulaga), in my own opinion after Eat Bulaga migrated to GMA Network back in 1995, it seems that it also brought along the flare and magic to noontime show which EB was known for to GMA Network. Fans of the series which came from almost all generation was also taken away from ABS-CBN, thus making GMA Network become a more competitive Philippine Network giant that it is known today. I can firmly say that Eat Bulaga brought fame and success to GMA. Since then ABS-CBN has always struggled with the noontime slot. Kapamilya has pitted various noontime shows like 'Sang Linggo nAPO Sila, Magandang Tanghali Bayan, Esep Esep, Masayang Tanghali Bayan, and MTB Ang Saya Saya. One particular ABS-CBN noontime show came close as a competition to Eat bulaga and that was Wowowee which somehow broke the usual variety format in exchange of a game show packed format. There have been a couple of times that the show has won over the ratings game with Eat Bulaga. After Wowowee's five year run, the shows host got into dispute with the Kapamilya Network's management causing him to leave the network in exchange of a new afternoon-evening variety game show on TV5. ABS-CBN then replaced Wowowee with the short live noontime shows like Pilipinas Win Na Win, but that show was still a flop. Then ABS-CBN tried going back to the noontime variety show format with Happy Yipee Yehey! but the noontime show itself came to a short run and come February 6, it will be replaced by the popular morning talent-variety show Showtime. In order to compete with the undisputed noontime show Eat Bulaga, Showtime will surely drop its regular talent show format into a more streamlined variety-game show format. Showtime will now be know as It's Showtime.

If there is one thing that I come to realize in this life that one should never be loyal to one particular station. I for one am still a fan of Eat Bulaga but that doesn't mean that I won't be switching channels. There wonce was a time when I preferred the Korean telenovela noontime block that TV5 once had, and during those times Eat Bulaga and Wowowee were already on air. Showtime was also a great show back then as it came before Eat Bulaga and becoming more of a supplement to an enjoyable noontime. It was a killer combo, After Showtime, we then switched to Eat Bulaga. Sadly Showtime will now be directly competing with Eat Bulaga, which will definitely be chaotic. Well at least we now have an option, because believe it or not there can be days where Eat Bulaga can be just tad boring. Showtime's greatest asset is Vice Ganda and her comedy bar background, sadly once she takes brakes the Showtime would just be another like another Happy Yippee Yehey and as much as possible It's showtime wouldn't want that so that only means that there would be no rest for the popular comedian, Vice Ganda. Chances are that Gandang Gabi Vice might soon bid its farewell.

It's Showtime Station ID
ABS-CBN Kapamilya Network promotes It's Showtime

A big give away that the ABS-CBN and the actual noontime show is desperate to win back the noontime slot that is the fact that the show will air 30 minutes before 12:00 nn. So Showtime will have a thirty minutes lead and a lot to prove, but I know for a fact that come 12:00 nn thse who are tuned in to the new noontime show would be switching back to the well-beloved noontime show Eat Bulaga and that is a FACT (well if you are not a solid Kapamilya that is)! Another thing that I've also noticed that the new show is heavily marketed, which is pretty normal but there is a certain unique feel to It's Showtime marketing. It feels like it is going to be a better Showtime, but one thing is sure that TAPE Management will be up its feet to defend Eat Bulaga noontime reign. This will possibly mean new games, segments, and humor for Eat Bulaga but we'll see that once competition is back.

I am not saying that It's Showtime can never beat Eat Bulaga nor I can say that it completely can. Competition is good for both noontime shows to be up both their games; and think of new, entertaining, and innovative segments to keep the Philippine masses entertained. Hopefully, ABS-CBN can finally be content with this noontime show and stick with it through thick and thin because It's Showtime will probably be their best and last noontime show to become an actual competition to Eat Bulaga... that is coming from someone who is a long fan of Eat Bulaga, and at a time an avid viewer of Showtime. To It's Showtime, good luck because you need it. Hope you could help Eat Bulaga improve and become a better noontime show by winning the ratings game which means that they have to improve on something. To Eat Bulaga (TAPE Incorporated) the challenge glove has been thrown at you. Be up your feet and prove that Eat Bulaga will forever be the best noontime show of all time...a show not just for the contemporary but for all generations.

Eat Bulaga's All for Juan, Juan for All Sugod Bahay Gang December 17, 2011 Willie Revillame Laugh Out Loud Moment: EB Dabarkads Turned One Slip Up Into a Genuinely Funny Moment

An Episode of Eat Bulaga's All for Juan Juan for All aired last December 17, 2011 made a lot of Filipino televiewers laugh their hearts out when a chosen Sugod Bahay Gang winner made a slip up in pronouncing Wally's name to Willie (Revillame) which became a very entertaining moment for the next ten minutes or so.



Eat Bulaga has always been the undisputed noontime show here in the Philippines, but that does not mean that there won't be a any competition for it. This is when the competing network (ABS CBN Kapamilya) made a series of noontime shows (defunct today) to compete with it. The closest of these shows that would actually proved to be a somewhat decent competition was Wowowee which eventually was cancelled because of a misunderstanding of the Kapamilya Network and Willie Revillame. Willie Revillame now found a new home in TV 5 Kapatid Network with first Willing Willie which also got cancelled because of a child abuse case/incident, but later reformatted to Wiltime Bigtime. Somehow the wounds of the past were "somehow" healed between the hosts of Eat Bulaga and Noontime shows featuring Revillame. The most controversial is probably humorous but mostly below the belt hits between Joey de Leon and Willie Revillame. Now being under the TV 5 Kapatid Network, the celebrities from Eat Bulaga and Willie Revillame shows share the same audience every day but not in a competitive way. As I make this post, Wiltime Bigtime is scheduled from Mondays to Saturdays at around 6pm, The Jose and Wally Show featuring Vic Sotto comes after Wiltime Bigtime every Satuday night, and Wow Mali is every Sunday Night. It was also became a news when Willie and Joey eventually became "friends" but to whether this is the real deal or something superficial is left to one's imagination.

No one network has a monopoly over the Filipino viewing audience and this is healthy, if not normal. Dealing with the everyday Filipino mass is what noontime shows do and they usually anticipate slip ups from contestants. There have been incidents where contestants from Wowowee thanked Eat Bulaga or the Kapuso Network rather than their show or network, and vice versa. So when slip ups like this happen, it is up to the hosts of the shows to turn the table around, most of the time it is a very awkward, but the EB Dabarkads made it to something hilarious last Saturday, December 17. Having shows on TV5 may also helped with the easing of the very awkward moment. Jose Manalo imitated Willie Revillame down to his very irritating negative attitude, his arrogance. On a similar note, because of this slip up, the Sugod-Bahay Gang winner only received a smaller price because of this slip up. Yes, the sum given to the winner was probably reduced because of this as noticed in Jose's statement when you watch the video as he stated that the money supposed to be awarded should be forty thousand pesos - "Forty thousand dapat yan eh". I have also noticed this on past Juan for All All for Juan Sugod Bahay Gang Episodes. The amount they gave usually plays around the thirty thousand to as high as fifty thousand peso range, depending on the likability and financial status of the winner of the day. I don't think this is a nice move from Eat Bulaga's part, this make them appear a little bitter of the said slip up. But hey they are the one's giving the prices, so the winner shouldn't really complain much on it. They also managed to mentioned Willie Revillame and his segments in the past which transcends the Network Wars, I guess they will probably get a memo for doing this thing, or not. The Youtube video is receiving mostly positive hits, so that has to account to something, right?

Watch Jose Manalo imitated Willie Revillame in Sugod-Bahay Gang Juan for All All for Juan Dec 17, 2011 Episode here:



By now you might have noticed that I am not a fan of Willie Revillame. The annoying thing is that people in our house watch the said show which sometimes also forces me to watch it. Being an everyday Filipino televiewer, I am (in a shallow way) thankful for those Wiltime Bigtime dancers performing in skimpy and sexy outfit. It makes watching the said sow a little less of a task than a natural thing. This made me excited to see Wiltime Bigtime episode on that day which was not normal. I like intrigues and exchanges of Joey and Willie in the past, sothis is probably the main reason why I am looking forward for it. Well in some way, Willie managed to react to this in a very unconvincing and pretentious way. Sorry fans of Willie Revillame, in my opinion, I just don't find him that sincere of a person.

Watch Willie Revillame in Wiltime Bigtime react to Jose Manalo immitation and Eat Bulaga Poking fun of him in All for Juan, Juan for All December 17, 2011 Sugod Bahay Gang Episode



This is probably one of the best Eat Bulaga episode for me this year. Thanks to those industrious Pinoy Youtube Users who managed to capture and upload this genuinely funny moment from Eat Bulaga. What about you guys? What can you say about the Eat Bulaga December 17 2011 All for Juan Juan for All Sugod-Bahay Gang Episode? on Willtime Bigtime's Reaction to it? Share your thoughts on the comments section below: